The second edition of Fashion Promotion: Building a Brand Through Marketing and Communication by Gwyneth Moore is a practical and visually rich guide designed for fashion students, educators, and brand strategists.
Chapter Themes
- Industry & Context: Globalization, digital disruption, customer-centric communication
- Marketing: Brand identity, data analytics, omnichannel strategies
- Media & PR: Fashion shows, influencer relations, experiential marketing
- Creating the Vision: Styling, photography, visual merchandising
- Fashion Future: Mobile fashion, VR/AR, ethical innovation
- Collaboration & Connection: Working across industries and platforms
The second edition of Fashion Promotion: Building a Brand Through Marketing and Communication by Gwyneth Moore is a highly practical resource. It’s designed to bridge creative branding with real-world marketing strategies, making it ideal for both classroom instruction and student-led projects.
Categories: Fashion bookshop, Business Marketing Books, Inspiration books
