Visual Merchandising and Display Bundle Book + Studio Instant Access

Table of Contents; 

PrefacePart I: Getting Started-Visual Merchandising and Display Basics1. Why Do We Display?2. Color and Texture3. Line and Composition4. Light and Lighting5. The Design ProcessPart II: Display Locations and Design Methods6. The Exterior of the Store7. Display Window Construction8. Store Interiors9. Types of Display and Display Settings10. Techniques Commonly Used in Visual Merchandising11. Seasonal Displays and Familiar SymbolsPart III: What to Use for Successful Displays12. Mannequins and Alternatives13. Dressing the Three-Dimensional Form14. Fixtures15. Visual Merchandising and Dressing Fixtures16. Modular Fixtures and Systems in Store Planning17. Furniture as Merchandisers and Props18. Materials and Graphics Used in Visual Merchandising and Store DesignPart IV: Related Areas of Visual Merchandising19. Fashion Accessory Display20. Home Fashions, Hard Goods, and Food Displays21. Point-of-Purchase Display22. Exhibit and Trade Show DesignPart V: Visual Merchandising and Planning23. Visual Merchandise Planning24. Store Planning and Design25. Community and Experiential StoresPart VI: Industry Resources26. Trade Organizations and Sources27. Career Opportunities in Visual MerchandisingGlossary

Index

Reviews

“This book provides a thorough general overview of the visual merchandising industry, highlighting industry terminology and explanations of visual merchandising job duties.” –  Amber M. Chatelain, Art Institute of Tennessee, USA,

“The visuals are excellent-both the photographs and the illustrations.” –  Nancy Lyons, South Dakota State University, USA,

“This book is quite comprehensive and is a great resource for covering both breadth of content and depth of the ‘why’ behind the ‘what’ components. The photographs used are wonderful. . .It is both an academic and a professional practice resource.” –  Carol Salusso, Washington State University, USA,

“This is the only book, I have ever used in my ten years of teaching visuals. This book is unique in that is the only one of its kind to explore this area of the industry.” –  Emilia Valle, Art Institute of Seattle, USA,

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